Vegan Zucchini Brownies

by Holly on October 3, 2011

in dessert,randomness,recipes,vegan

I am not Jessica Seinfeld.

{whew, because Jerry never really did it for me but Kramer on the other hand…}

I don’t think we, as a rather large society (metaphorically AND literally speaking), need to be “deceptively delicious” and trick our kids into eating vegetables by rendering them invisible in desserts…main dishes…soups…or yes, even salads. Kids should LIKE vegetables and CAN like vegetables and SHOULD recognize vegetables as vegetables.

I am, however, someone that was gifted a rather large zucchini the size of my muscular and rather defined lower leg from my older sister’s co-worker’s garden.

I am someone who hates wasting food…especially produce.

I am someone who ran out of eggs, realized she only had vegan butter in the fridge and discovered an empty bottle of canola oil in her cupboard.

I am someone who ran 10 miles and decided to eat their day’s calorie deficit in chocolate.

I am someone who likes to freak people out with weird concoctions (and weird faces…click here¬†if you’re unaware of my penchant for obnoxiously posing for the camera).

I am apparently someone who makes vegan zucchini brownies.

Sorry Mrs. Seinfeld, but these aren’t deceptively delicious. Sweet, fudgy and speckled with slivers of sprightly green, they’re just plain ol’ delicious.

Vegan Zucchini Brownies
Prep Time: 10 minutes
Cook Time: 20 Р25 minutes 

*stir 1 T ground flaxseed + 1 T chia seeds into 1/4 cup water and let sit until it gelatinizes

**do NOT drain or squeeze water out of zucchini

Preheat the oven to 350 degrees.

In a medium bowl, sift together dry ingredients. Set aside.

In a large bowl, beat Earth Balance and sugar until fluffy. Add flax/chia egg, vanilla and zucchini, and fold until well-mixed. Mix in dry ingredients in small batches, folding in flour mixture between batches, until a thick dough forms. Fold in chocolate chips.

In a greased 9×9″ pan, pour in batter and spread in an even layer.

Bake for 20 to 25 minutes or until toothpick comes out clean.

Makes 16 brownies

What do YOU think about masking vegetables in food to get kids to eat more of them? If you don’t know the concept of Jessica Seinfeld’s book, click here for more info. And as always – sharing is caring!


Bronwyn Coyne October 4, 2011 at 12:16 am

I think I might just know what to do with the ginormous zuchinni that’s been sitting in our fridge for over a week… a GINORMOUS batch of brownies, obviously.

I don’t think there is necessarily anything wrong with masking vegetables… But I think it’s sad that we are at such a point where you HAVE to mask vegetables. The fact that kids don’t know what most vegetables look like (or even real meat, or what “natural” peanut butter, or anything REAL). And it’s too bad we keep emphasizing that kids don’t like vegetables. Can’t we love all foods, and teach that to kids?

Averie @ Love Veggies and Yoga October 4, 2011 at 1:05 am

These look amazing. Accidentally, by circumstance, and cupboard contents…vegan. Love it!

I think that sneaking foods is fine to an extent but ONLY IF the child/person knows how to eat real veggies, in real, whole, un-hidden, non-sneaky form. Because who’s going to sneak in that kale into little Jack’s smoothie when he’s in college? So he better be able to appreciate veggies on their own.

I put veggies in everything, but Skylar watches me throw handfuls of romaine into her smoothie so she at age 4 knows its in there, and can also eat salads…so I guess I am not even that sneaky.

Erica October 4, 2011 at 4:39 am

Haha. I am hoping to teach kaylin to love fruits and vegetables, but i know a lot of parents struggggle. I want to try theae! They look fudgy and yummy!

Lauren October 4, 2011 at 5:52 am

My favorite baked goods are ones that contain veggies. Carrot Cake, Zucchini bread, Pumpkin muffins.. etc. These look amazing!

Amy B @ Second City Randomness October 4, 2011 at 5:58 am

I think “hiding” vegetables only makes kids WANT to dislike them more. And that’s defeating the whole point.

However, I do like zucchini in baking. An old roommate of mine from three years ago made the best ever zucchini bread and I still think about it on a regular basis… sigh…

Amelia October 4, 2011 at 6:16 am

I used to be dead against hiding veges. Until my (previously unfussy)2.5 year old decided that she didn’t want to eat anything but chicken, cheese and carrot sticks. I still offer her normal veges, the way I serve them to myself, but in the meantime I do the sneaky thing so that I know she’s getting SOME in her diet. I know in time she’ll start eating them, I just have to persist – but she’s STUBBORN!
Mind you, she knocked off half a bunch of kale tonight in the form of kale chips.

chelsey @ clean eating chelsey October 4, 2011 at 6:20 am

I love that you wrote the ingredients on the picture – so creative! And oh, these look delicious.

Lindsay @ Lindsay's List October 4, 2011 at 8:24 am

Oh Holly! I love how you framed the recipe in the picture!! So awesome looking!! The actual brownies don’t look too shabby either.

brandi October 4, 2011 at 9:23 am

these look so rich and fudgy! yum.

Amanda October 4, 2011 at 9:33 am

That book drives me nuts. People should enjoy vegetables instead of sneaking them to people! ugh.

These look good! My mom has a huge zucchini growing in her garden. I’ll send her this link.

sofia October 4, 2011 at 10:29 am

i don’t see an issue with “sneaking” veggies into foods for kids. if it gets ’em to eat them while keeping the peace, i’m all for it. and if that means kids get to eat yummy brownies, i’m sure they’ll behave better… or just bounce off the wall from a sugar high? meh.

congrats on your race, lady! chocolate is the perfect recovery food. love those antioxidants. woooo.

Megan (Braise the Roof) October 4, 2011 at 10:35 am

Wow, those look amazing, I am seriously impressed with your baking skills. My sister used to use Deceptively Delicious recipes a lot with her kids (and still does) but treats the dishes like a supplement and an alternative to excessively sugary/fake desserts. Her kids eat plenty of fresh fruit and veggies (they actually love kale chips, which I think is hilarious. Ever seen a 3 year old smash kale chips into his mouth? It’s pretty gross.) and then she’ll make pumpkin donuts or beet cupcakes for them as a treat. I think it’s a pretty healthy way of approaching the situation!

Lauren October 4, 2011 at 11:53 am

I totally think it’s crap to mask veg in your kids food! I just wrote a paper about it in my Childhood development class… There is actual research that it does more harm than good. Give your kids the chance!!!

Oh, and these look really good :)

Katie @ Peace Love and Oats October 4, 2011 at 12:01 pm

I think kids should eat vegetables. Look at Mama Pea’s kids! They LOVE them! I think smothering veggies in chocolate isn’t the best way to go about it. Granted, I don’t have children. lol

dana @ my little celebration October 4, 2011 at 12:13 pm


And as far as Kramer goes, he was a riot. But I’m team Jerry all the way : )

Cassandra @ She Don't Eat No Meat October 4, 2011 at 1:04 pm

I definitely think kids should learn to love veggies on their own, but I see no problem with sneaking EXTRA nutrition into their favorite treats too!

Hillary October 4, 2011 at 2:28 pm

These look so fudgy. Drool.

I think kids can definitely enjoy veggies as is, but throwing them in with some butter, sugar, and chocolate can’t hurt either!

Madeline - Greens and Jeans October 4, 2011 at 6:18 pm

You can send me a batch of those any time you’d like.

Katie October 5, 2011 at 11:13 am

Yes! I just pulled the last giant zucchini out of our garden and am so excited for this recipe!

Also – saw you were nominated for a foodbuzz award…umm, you rock! I’m so proud of you!!

Tami@nutmegnotebook October 5, 2011 at 1:38 pm

Those brownies look delicious! I’m ok with hiding veggies in foods where you wouldn’t expect to find them but after everyone tries them – then let them in on the secret! Of course we need to feed the fresh veggies to our kids as well and let them explore and find which ones they really like.

Pure2raw twins October 5, 2011 at 10:28 pm

any brownie is a yes in my book! love the idea of zucchini in there. and I think yours are much better then Jessica ;) we love hiding ingredients in our families foods, sometimes it works out great and other times not so much haha

Carolina @ Peas in a Blog October 6, 2011 at 8:41 am

Wow these look great! Thanks for the recipe, I love vegan baked goods :)

Lara October 7, 2011 at 10:54 am

I 100% agree about the Seinfeld vegetable issue! However, I also agree that if you can toss in some veggies here and there “deceptively,” well, no one is getting hurt ;) I’m bookmarking this one Holly!
HAPPY FRIDAY! Thanks for the #FF on Twitter :)

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